Strategy
We drive business success through a deep, data-driven analysis aimed at developing comprehensive, executable and effective strategies.
A vision
for the future
At MAP, we believe that strategic planning can significantly contribute to a company's success. In our strategy services, we assist our clients in developing their plans, introducing new analytical methodologies, and encouraging the participation of key collaborators in the process.
In all cases, we start with a 360° analysis of the company and its external context, identifying risks and conducting a value analysis of strategic alternatives. Our goal is to develop a concrete plan with objectives and actions that integrate into management control.
Services of Strategy
Corporate Business Plans
We assist our clients in setting their objectives, strategic guidelines, key actions, and structural agenda. The structural agenda includes financing, organizational structure and governance, technology, innovation, culture & teams, and ESG. The plan is the foundation of the planning and control process, which includes economic and financial indicators, a roadmap, and milestones.
Business Unit Plans
We support various business units, local branches, and subsidiary companies in developing their specific plans within the framework of the Corporate Business Plan. Occasionally, these business unit plans are a second step following corporate planning.
Go to Market Strategy
With our clients, we outline their strategy for bringing their products or services to market. We provide methodology and both qualitative and quantitative analysis to redefine the value proposition as the basis for the new strategy. Throughout the process, the analysis of the value chain, competitive dynamics, and business environment plays a key role.
Market Entry Strategy
With our clients, we develop the best approach for accessing a new market segment or a new geography. During the process, we analyze risks, entry barriers, and requirements for operating successfully in the new market, and we relate them to the value proposition, go-to-market strategy, and current capabilities to craft the market entry strategy.
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