Automotive & Mobility

Market Entry: Analysis of the Value Chain of the Automotive Parts Distribution

MAP assisted the client in analyzing the value chain and regulatory framework in order to craft the strategy to expand their market share in Argentina.

The business challenge

Analyze different penetration alternatives to achieve a profitable and sustainable business.

The company and its industry

A leading Brazilian auto parts company with an growing presence in Argentina. The segment is dominated by companies with local production, which are facing supply issues for imported goods.

The Solution

Based on the study of the value chain and customers, regulation, and macro and sectoral perspectives, a decision tree was created to evaluate various strategic alternatives, quantifying the options in terms of profitability, risks, and strategic value.

Highlights

30+

distributors  analyzed throughout the entire value chain analysis process.

1000+

CBUs  strategically distributed across Argentina.

10+

Argentine  provinces where the brand is present as a result of the Market Entry process.

In evaluating the attractiveness and risk of each entry alternative, the macro and regulatory analysis and value chain analysis are key.

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