Food and drinks

Technical support for a public affairs strategy in a Latin American country

MAP created a technical document to support the external communication strategy of a leading beverage company, focusing on international best practices in taxation.

The business challenge

The company faced the threat of increased tax pressure at various points, which could have led to a drop in demand and losses due to a decline in profitability.

The company and its industry

Leading company in the manufacture of alcoholic beverages, with more than 500 brands and more than 2 billion consumers worldwide.

The Solution

The dissemination of the technical document initially postponed and later limited the increase in tax pressure that would have negatively impacted the beverage industry.