Food and drinks

Strategic support to growth plan

MAP developed a technical document to support the company's positioning strategy, aimed at setting a public policy agenda to help the company accelerate its investments in the country.

The business challenge

Due to the lack of competitiveness in the Argentine economy, the company faced competition from other countries in the region for investment, limiting its potential local impact.

The company and its industry

An iconic company in the Argentine economy, with over 100 years of presence in the country, a leader in the agro-industrial sector, which has transformed its business model with a clear focus on innovation.

The Solution

An agenda was outlined focusing on the definition and prioritization of key public policies to boost industry growth in Argentina, considering the role and impact on all the stakeholders involved.