Entertainment & Hospitality

Innovation Strategy to Support Growth and Development

We assisted the C-Level of an entertainment company in defining their innovation objectives, focusing on the online channel and aligning them with their overall business strategy.

The business challenge

Global players are competing with substantial investments in marketing and technology, using expansion strategies to capture an audience with evolving consumption habits. Local players need an innovative strategy to attract and retain customers, generate new business, and appeal to investors. Leveraging their local footprint, they can identify targets and forge alliances.

The company and its industry

The company provides entertainment services online. The industry is dynamic and growing, with  expanding offerings throughout the customer journey and its adjacent areas.

The Solution

International trends, competitors' strategies, the customer's online ecosystem, and its adjacencies were thoroughly analyzed. Innovation objectives were set, and a roadmap was outlined with the company's organic, inorganic, and open innovation agenda, all integrated with the company's global business strategy.

Highlights

10+

online entertainment segments analyzed.

30+

investment and networking targets identified.

1

vehicle for open innovation.

The  innovation plan must be completely aligned with the objectives, guidelines,  and structural agenda laid out in the company’s business plan.

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